Jussi Peso
  • Works
  • About me
  • Works
  • About me
Search
Kajo Finnjamboree 2022
Visual identity
'Kajo' is the 8th international Finnjamboree organised by the Finnish Guides and Scouts in Finland. 7th Finnjamboree, Roihu, gathered over 17,000 people around the world.

The visual identity takes its roots from the name 'Kajo'. It's a Finnish word, meaning, the shimmering and glimmering light of the sun and moon at sunset, dawn, day or night.

The focus and core here is the camps' brandmark. The rising and setting, reflecting and mirroring, the sun and moon on the triangle forms, resembling this momentary and magical natural phenomenon. The Compact color palette gives a wide range of variation to create different variations of the 'kajo' light phenomenon.
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Photo: Susanna Mikander
Picture
Photos: Markus Kuoppala, Harri Halmejärvi
Picture
Picture
Photo: Juha Nurmi
Picture
Photo: Heikki Ruohola
Picture
Picture
Picture
  • Works
  • About me