Kajo Finnjamboree 2022
Visual identity

'Kajo' is the 8th international Finnjamboree organised by the Finnish Guides and Scouts in Finland. 7th Finnjamboree, Roihu, gathered over 17,000 people around the world.

The visual identity takes its roots from the name 'Kajo'. It's a Finnish word, meaning, the shimmering and glimmering light of the sun and moon at sunset, dawn, day or night.

The focus and core here is the camps' brandmark. The rising and setting, reflecting and mirroring, the sun and moon on the triangle forms, resembling this momentary and magical natural phenomenon. The Compact color palette gives a wide range of variation to create different variations of the 'kajo' light phenomenon.

Photo: Susanna Mikander

Photos: Markus Kuoppala, Harri Halmejärvi

Photo: Juha Nurmi

Photo: Heikki Ruohola